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Your 12 Sparks™ of Placemaking Guide

How to Clarify Your Big Idea and Ignite Momentum for Your Dream Project

BY THE CREATOR OF MAGICAL MASTERCLASS
→ The show that teaches you how to design joy through story-driven places.

First Name

SUBMIT

YOU MIGHT HAVE SEEN JASON IN

In This Guide, I’ll Walk You Through:

The 12 Sparks™ Framework

The secret prompts used by the world’s most iconic designers to unlock creativity, find clarity, and build momentum on even the most ambitious placemaking projects.

How to Use Them

Whether you’re designing a space, an experience, or a story-driven brand, these 12 questions will help you cut through the noise and find your bold direction fast.

Where to Start

No matter your skill level, you’ll leave this guide with a powerful new lens to see your project through—and the confidence to begin doing.

A Note From Jason

Believe me, fellow placemaker…

I know what it’s like to feel overwhelmed with creative ambition—yet unsure where to begin. That’s exactly why I created this guide.

I wanted a way to spark momentum—fast. These 12 questions are drawn directly from the same frameworks legendary designers used to shape Disneyland, immersive theater, and unforgettable brands.

They’ve helped me shape museums, backyard hideaways, themed bars, and full-blown fantasy worlds. And now?

They’re yours.

So download the guide, carve out 20 minutes, and let’s set your vision on fire.

Here’s to the places only you can bring to life.

Let’s build something beautiful.

— Jason Klein
Creator of Magical Masterclass

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The 12 Sparks™ of Placemaking

Start your dream project with clarity, confidence, and momentum.